Indie game marketing is broken.
Here’s how we’re fixing it.
Indie game marketing is broken.
Why? Because too often it asks the question “how can we get more people to see and care about this game?” Instead, the question should be “how can we make sure this game is worth seeing and caring about?”
In a saturated market like indie games, the product is nine tenths of the law.
Good marketing can make an appealing game successful. It cannot make an unappealing game successful.
An appealing game is one that knows its audience and knows how to speak to them. It gives players something they can’t get elsewhere, and it shows them its value quickly and clearly.
We diagnose and treat the biggest problems you’re likely to face on your marketing journey, by helping you to shape and present your game in a way that appeals to your audience.
Identifying the right audience
With 50 years of combined experience and access to up-to-date market research, we help you assess the size and potential of audience segments and pick the right one for you.
Unclear or unappealing USP
We give a vital impartial perspective on your product, and show you exactly how and why it can appeal to your audience.
Making a good first impression
Our expert team crafts professional-quality marketing content that makes your game stand out from the crowd.
Challenges with discovery and conversion
We show you how to reach the right people, at the right times, in the right places, to maximise your chances of success.
Limited budget
Indies often throw away large sums of money on expensive discovery that doesn’t lead to wishlists or sales. Our approach helps your budget go further.
PACKAGES
Our default packages provide exceptional value for money depending on your circumstances. We also offer bespoke packages – get in touch for a chat about which approach is best for you!